The intermediate goals will be:
a) creating and testing a new phytobiotic product that will be able to replace antibiotics in broiler factory farming or reduce their consumption,
b) development of a dedicated phytobiotic program based on a new product,
c) development and implementation of comprehensive technical solutions on an industrial poultry farm, aimed at improving selected broiler rearing parameters and reducing the impact of animal production on the environment,
d) calculation of the carbon footprint,
e) development of a quality standard for the final product,
f) developing effective marketing activities related to the promotion of poultry meat, a healthy diet, the use of phytobiotic products in animal husbandry and breeding, improving the image of factory farming in Poland and Europe, etc.