Wine cultivation in Poland is developing very dynamically, and the number of registered vineyards is increasing significantly each year. In the wine year 2021/2022, there are as many as 380 entities (KOWR website) that have decided to produce wine for marketing. At the same time, the production of ciders is dynamically developing, both in small breweries and larger enterprises. Manufactured wines and ciders, as well as beer from local breweries, are an interesting alternative to consuming high-proof alcohols, which are less beneficial for health. The sale of this type of liquor usually takes place directly on the farm, it is combined with gaining knowledge about how to grow plants and produce the liquor. Consumption is enriched by tasting local products and regional dishes, and visits are combined with exploring local traditions, culture and monuments. There is an untapped gap in the market related to the offer of premium regional products with high pro-health and pro-environmental val