As the result of operation, the customers will receive products of the higher quality then those previously offered. By shortening the supply chain, it will be possible to harvest fruits at full maturity, increasing their heath-promoting properties, unlike those offered in supermarkets. Due to the complicated logistics of retail chains, the fruit must be harvested much earlier than its phisiological period of full maturity. By using the group's recognizable logo, consumers will have accurate information about the producer and standards. In the future, this may enable promotional campaings, e.g. self-collection.
