As part of the operation, Grupa Olewińscy will create new products, including ecological ones, and new distribution channels ensuring a sustainable supply of healthy food. As part of the group's operation, the supply chain will be shortened by eliminating middlemen, and as a result, expanding outlets and increasing market competitiveness. The real benefit will also be the development of new direct sales models such as direct deliveries, internet sales and sales at various types of markets and bazaars in the Warmian-Masurian Voivodeship and outside it. Above sales models will shorten the delivery time, improve the quality of the offered products and increase the quality of consumer service, which will result in an increase in the income of farms involved in the project.
As part of the operation, an online store will be launched, which will contain the product offer of all GO members. It will not only be a new distribution channel for the Group, but also a promotional channel for the local brand built using online channels and social media.
