Details of the project EPI

Innovative model of joint product sales based on cooperation of 6 farmers beekeepers

25-07-2022 do 25-07-2023

325 000,00

EFRROW; national public funds

www.naturalnietradycja.pl

A group of beekeepers called NATURAly TRADITION received funding from the European Union as part of the Cooperation of the Rural Development Program for 2014-2020. The aim of the operation is to create a short supply chain with 6 farmers involved in cooperation in the production, processing and sale of apiculture products and freeze-dried fruits directly to consumers. As part of the project beekeepers will purchase devices, equipment and means of production necessary to achieve the purpose of the operation. The members of the group will start producing honey with freeze-dried fruits, bee products and freeze-dried fruits, and at the same time will start selling them together. Joint sales will take place both in two stores of Breeding Apiary in Maciejów: in Maciejów and in Kluczbork, and as part of an online store and at markets and fairs. Joint sale is an excellent solution that allows: constant control of the sales level, demand for individual goods, planning the production

The main benefits that will result from the implementation of the operation will result from joint activities of beekeepers belonging to the NATURAlnieTRADYCJA group in the field of preparation of the offer, marketing activities, launching new products on the local and regional market, organizing joint local and internet sales, reducing sales costs, developing a model cooperation, etc.

supply chain, marketing and consumption