Details of the project EPI

Joint point of sale of local products

15-07-2022 do 14-07-2023

325 000,00

EFRROW; national public funds

www.producenciziemikamiennogorskiej.pl

The aim of the operation is to organize cooperative sales and promotion of products manufactured by members of the operating group. Next goal of the operation is to increase the profitability of producers, improve processing efficiency, increase the range of manufactured products and improve their quality. The result of the activities will be joint sales with the widest possible range, attractive to the consumer. The implementation of the application on mobile devices will help in identifying the customer with one common product brand. Increasing the profitability of producers and improving the quality of products will be possible thanks to the improvement of farms.

The main benefits resulting from the implementation of the proposed solutions will be: - shortening the food supply chain due to the elimination of middlemen; - making the offer more attractive by increasing the assortment offered for sale; - improving the quality of products; - increasing the profitability of farms thanks to investments in farms; Organizing joint sales will make it easier for consumers to access products directly from the farmer. A local product, sold under one logo, identifies the customer with a common brand. Thanks to short-supply chain purchases, the consumer will be able to get to know the product: where it comes from, how it is grown, what its composition is, what nutritional properties it has - this is now required on the local market.

supply chain, marketing and consumption