Edycja projektu EPI

Details of the project EPI

Consortium for the establishment of short supply chains for the sale of potatoes and vegetables

13-07-2022 do 13-07-2023

325 000,00

EFRROW; national public funds

www.zambrowskiewarzywa.pl

"Zambrowskie Warzywa" is a group of farmers cultivating vegetables - potatoes, pumpkins, cucumbers and beets. The group's goal is to work towards a wider market entry with a broader offer and to increase the sale of its own products under one logo. Joint promotion, advertising and action will allow for the production and sale of larger batches of goods with the same parameters. In response to the market demand, the group will introduce several sales models - incl. a sale straight from the field or warehouse, traditional sale at marketplaces, at the Podlasie e-market and on your own website, or also direct delivery to the consumer. As part of the operation, equipment for sorting and selling vegetables will be purchased. It is also planned to purchase means of transport and modenization of rooms as well as construction of a facility for storing and selecting goods.

Thanks to joint sales and general operation, producers will first of all increase the availability and range of the offered assortment. The Group will have more recognizable products sold under a common logo, which will allow it to build a stable brand and a broad customer base. A larger assortment produced under one brand will increase competitiveness and make it easier for customers to buy many products in one place. Both the selection of vegetables and their quantity will be gradually increased from year to year to meet the needs of modern customers. The lack of intermediaries and direct contact with buyers will allow us to get to know the needs and expectations of customers, which is even recommended nowadays.

plant cultivation and horticulture