The consortium is being formed as a response to the growing demand for quality food products and interest in buying such products directly from the producer. The group is made up of producers of organic potatoes, strawberries, potatoes abd vegetables, as well as a beekeeper offering honey and other bee products. Recently, there has been interest in buying produce straight from the field or directly from the producer's premises. This way of selling eliminates intermediaries, increases the profitability of farms and also offers a fresh, good-quality product of know origin. Operating under a common logo, website, and joint implementation of a coherent sales strategy will make it possible to reach a wider audience, even outside the Podlaskie Voivodeship. One farmer grows and sells organic potatoes and strawberries, another farmer is a beekeeper and offers honey, bee pollen and bee feathers. The other members of the consortium are potato, pumpkin, sweetcorn producers The individual members of the group want to work together to increase their production, to reach more consumers.
