The target state is the cyclical increase in sales of agricultural products directly to final recipients, with an increase of + 10% year on year. At the same time, the group plans to expand the number of farmers in its group so as to ultimately reach 7 suppliers of agricultural products. In terms of the number of recipients, the group members currently deliver their products to 10 consumers, and after the operation is completed, they plan to sell up to 100 per month. In addition, they plan to expand the product range currently available from 7 to 12 after completion of the operation. The group plans to purchase the necessary equipment for the production and processing of products intended for sale to consumers in the first place. In addition, the group plans to prepare a coherent external communication based primarily on a common logo that will be used both on the website (store), in the application for phones, as well as on packaging and labels. The group wants to base its sales information on locality, quality and actions towards environmental sustainability, as well as showing the composition of all products as well as methods and techniques and production. The Group plans to sell products to recipients throughout Poland, via courier services dedicated to food products, but also deliveries to local recipients in the Mazowieckie and neighboring provinces using its own means of transport. Part of the assortment will be available only seasonally, due to e.g. the fruit harvest period, but at the same time the group offers a very diverse range, which will allow recipients to choose many interesting product packages.
