Edycja projektu EPI

Details of the project EPI

ECO POLISH

28-06-2022 do 28-06-2023

325 000,00

EFRROW; national public funds

https://ecopolish.sklep.pl

The main goal of the operational group, "ECO POLISH", is to popularize the short food chain and to provide healthy, ecological food to the individual client. By shortening the supply chain, the food will be delivered to the consumer in a shorter time, which will affect the freshness of the product and the lower price of the food produced. The operating group consists of 5 farmers involved in the production and distribution of products, i.e. honey, bee pollen, cucumbers, carrots, beetroot, buckwheat, potatoes. The main tasks to be carried out include, among others: purchase of a means of transport, which will contribute to the smooth sale and the offered products. Thanks to the purchased means of transport, the operating group will become independent from external contracted suppliers. Another task necessary to perform is the purchase of beekeeping equipment, among others multifunctional device for dosing, creaming and pumping honey, drying-decrystallization dryer, pollen drye

The main benefits for the recipients of the products are, above all, a healthy product of high quality and taste, sold at a reasonably low price. In addition, various sales channels will be used, i.e. sales from the farm, sales on markets, markets, but also online sales with the help of an online store, thanks to which the consumer will be able to buy a given product without leaving home. By using its own logo, the operational group will be easily remembered by consumers and associated with future purchases. The group plans to create a mobile application. The functionalities that the application will meet are: direct access to the latest promotions - the application will inform about current purchase promotions for products available for sale, be it in the online store or personal sale at the farm; sale of products from the end of the series - sale of products and lower price of products that are ending at the farmer's place; rebate codes for purchases with an active application - it is planned to introduce lower prices for regular customers who have the application, it will contribute to maintaining regular receipts of products from farmers of the "ECO POLISH" group. Thanks to the application, the products will be available to customers on a larger scale and it will affect the behavior of regular customers.

supply chain, marketing and consumption