The purpose of the operation carried out by the \"SOKOWOC SP Z O.O.\" Operating Group is the production of fruit juices, fruit wines from fruit supplied by consortium members and dried fruit. The establishment of the Operational Group is also aimed at improving the organization of sales of manufactured products to end users (consumers) by creating a website and an online store. The offered products will be fully identifiable by the common logo of the Group and the product description in terms of composition, method of production and origin. In carrying out the operation, we intend to develop two directions of distribution: firstly, launching an online store, and secondly, selling directly on the farm, which will allow the consumer to see how food is produced. The Operational Group consists of 6 farmers producing apples, pears, apricots, cherries, plums and peaches. Having a wide range of agricultural products and ensuring direct delivery to the recipient, we will strengthen o