The funds raised allowed us to purchase a fruit sorting machine and two cars. One car is used for delivering goods, while the other
is a passenger car for driving workers to the orchards during seasonal work as well as throughout the year. Our goals included
shortening the supply chain and maintaining high quality of fresh fruit delivered to consumers. Transporting the right number of
workers to the harvesting sites in a short period of time translated into collecting more fruit at a much more optimal time. These
measures translate into good product quality and therefore consumer satisfaction. All of this influences branding, the creation of
which was our next goal. Purchased banners, flags and a logo on the farm building where the sorting, preparation and sales of our
products take place helps promote our fruit and our brand. Purchased pens, stickers, stationery with logos and cartons for selling
juices promote us as a group and help create a label for our brand. All of this translates into the acquisition of new customers.
Expanding sales in provincial cities such as Bydgoszcz and Zielona Gora, where juices are mainly sold, allows us to manage some
of the apple stock and acquire new customers. In the future, we plan to expand sales with dried fruits and chips, which we intend to
make on our homesteads. With advertising, an established website and an online store, we can reach more people and be visible in
the sales market.
Mainly benefits:
- Attracting new consumers, thanks to the implementation of a new model of short supply chains.\
- Improving the quality of the fruits sold and the property as a whole.
- Increasing the profitability of group members by increasing sales.
- Improving the quality of fruit sold.
- Creating their own brand and gaining access to new markets through advertising (expanding into the Bydgoszcz and Zielona Góra areas).
- Informing consumers about the origin of products.
- Improving the competitiveness of the group members.
- Developing marketing skills in promoting fruit attracting new consumers.
- Building loyalty and trust between customer and producer.
- Eliminating more than two middlemen in the sales process.
