The operation consisted of the creation of a new brand: "Koło Wina" Sp. z o. o. - following its creation, a mobile platform was created for the joint presentation, promotion, direct sales and distribution of wines, cheeses and apples produced by the partners - members of the operational group. This platform consists of a means of transport with bodywork, equipment and the necessary elements for outbound sales, and a website and app that allow navigation of the operating group's offer, with the possibility of purchasing with personal collection if required by regulations. In addition, the website and app act as an information channel, where information is available on both upcoming events where the winobus is to appear and the producers themselves and their offerings. The implementation of the operation eliminates intermediaries and allows the flow of knowledge and experience between the farmers themselves and between customers and farmers. It also has a positive impact on the environment, not only through better organisation of transport and a reduction in exhaust emissions, but also through the elimination of packaging when selling wine from a pouring machine.
The operation allows high-quality artisanal agricultural products to reach places where they are not normally available. The customer can learn directly from the producer all about the qualities of the product, the raw materials and the production process, and buy the goods without the middleman's margin. The use of reusable materials when selling wine straight from the pourer reduces the amount of waste produced and appeals to an ecologically minded clientele. The members of the operational group are closely linked geographically and socially and the short supply chain created influences both local development and the development of their businesses/farms, by reducing costs and increasing the attractiveness and competitiveness of the product.
