As part of the operation, a mobile sales shop (truck) and a refrigerated truck transporting products as required were purchased. A short supply chain was thus created and cooperation on the distribution of agricultural products started, improving farmers' competitiveness on the market.
The realisation of the operation provides consumers with access to high-quality, natural products close to where they live. It also shortens the time between the production of the product and its purchase by the final consumer, thus preserving the freshness and high quality of the products, as well as the farmer's control over the product until it is purchased. Joint selling also means a reduction in unit costs, sales for farmers and a wider range for customers. Direct selling enables a bond, a trust, to be built between the producer and the consumer, which in turn leads to the creation of many relatively sustainable distribution channels.
Indication of where audiovisual material concerning the operation has been made available, if any: website concerning the operation, information board at the place of implementation of the operation.
