Details of the project EPI

Developing a short supply chain based on quality products while reducing the number of intermediaries

10-01-2022 do 31-12-2022

325 000,00

EFRROW; national public funds

www.dostawcynatury.pl

The purpose of the operation carried out by the Nature Suppliers Group is to sell agricultural products to end users by organising direct sales models called "Colourful Pomorsko Fair". This sales method will also cause the expansion of the sales market and, as a result, an increae in farmers' incomes. We plann to launch 10 products on the market. Our "Colourful Pomorsko Fair" is a carefully though-out operation of implementating a short supply chain. Our activities will take two directions, which will ensure diversified sales channels. First, there will bea market with farm products. Then, we will sell products in an online store. The goods will be picked up by the buyer or we will deliver them (we are planning to buy a scooter and a trailer). The most important element of our promotional plan will be the place where we will carry out the operation, and its atmosphere. The historic, traditional village and well-prepared facilities will give customers the opport

The activities planned by the "nature Suppliers" Group will be beneficial to both buyers and producers. The farmers belonging to the operational group will increase their incomes. Moreover, the sales run by the "Nature Suppliers' Group will providea wide range of benefits to its members. The range of sales will increase, the products will be easily recognisable, the farms will develop, the farmers will get direct feedback from customers on their products and the customers' expectations, and they will be able to adjust production to the changing market expectations. The consumer will have easy access (also via our online store and delivery system) to high-quality farm products, produced and sold locally. Eliminating intermediaries will allow customers to buy first-hand good farm products at a good price.

supply chain, marketing and consumption