In the first stage, the project will enable the beekeepers associated with GO to build a hardware and logistics infrastructure that will allow the launch of a honey bottling plant that meets sanitary and veterinary requirements. This is the physical basis for expanding the scale of operations beyond door-to-door sales in close proximity and giving credibility to the business by expanding product surveillance through sanitary inspections and certified product laboratories. The equipment planned in the project will allow GO to build, in the second stage of the project, an online distribution channel based on the store and social media. Its task will be not only to sell, but also to promote the properties of various features of quality honeys and the benefits offered to the consumer by reaching for such products, despite their higher price. In this regard, we aim to reach conscious consumers, ready to accept a higher price, to obtain products not available for general distribution, with the certification of their origin. Gaining a stable group of customers will allow GO to finance the expansion of the scale of operations by cooperation with other beekeepers who, like us, are interested in producing honey with high values and quality parameters, and not necessarily having the ability to reach customers who will properly appreciate such honeys.
