The operation consisted of the purchase of specialised machinery and equipment to improve the production process, increase the quality of the goods produced and support the short product supply chain. The purchased machinery and equipment improved the quality of the fruit produced and allowed the introduction of direct sales. The purchase of a delivery van has made it possible to significantly expand markets and reach consumers directly. The group's logo is affixed to the products it sells, thus creating a group brand that consumers will associate with us in the future. The Złote Jabłuszko Group offers its customers the possibility of ordering fruit via the website or a mobile application that can be downloaded from Google Play. Through the implementation of the operation, we have extended the period in which we offer our fruit of the highest quality, with optimal quality parameters, good colouring and optimal taste for consumers. The group also offers the possibility of collecting the fruit in person from individual group members with the option of choosing the goods at the production site or, during the harvest period, also the possibility of picking the fruit themselves.
As a result of the operation, consumers receive products of higher quality than those previously offered. Thanks to the shortened supply chain, the fruit is harvested at full harvest maturity, which enhances its health-promoting properties in contrast to those offered in supermarkets. Due to the complex logistics of the retail chains, the fruit has to be harvested well before its physiological period of full ripeness. By using the group's recognisable logo, consumers who have bought fruit from us have accurate information about where the fruit comes from and the standards under which it is produced.
Indicate where audiovisual material about the operation has been made available:
1. the zlote-jabluszko.pl website.
2. the zlote jabluszko mobile application.
