Edycja projektu EPI

Details of the project EPI

Establishing a short supply chain for direct sales of quality agricultural products from the Podlaskie Voivodeship

03-12-2021 do 03-12-2022

325 000,00

EFRROW; national public funds

https://prostozpodlasia.pl/

The aim of this operation is establishing a group of cooperating farmers by creating a short supply chain that will eliminate middlemen and jointfly offer consumers their products. The implementation of the project provides the construction of the mutual brand called - Straight from podlasie. Collaboration under a one united brand is going to improve the competitiveness and availability of the products offared on the market. Integrated promotion carried out on many levels will ensure the recognition of the offer and direct contact with the final customer. The aim of the cooperation within the consortium is striving for the higest quality of manufactured products and developing of a common labeling of products. An additional goal is peer learning from each other, getting to know the previous experiences of partners and joint support, which will strengthen the position of the consortium members and ensure the stability of their activities. At the same time, farmers individual awareness a

The most significant for the recipint is modernization of the production process and its adaptation to the applicable standards. machines with high performance and energy efficiency will improwe both the profitability and productivity of farms. This will ensure higher quality and greater hygene safety of the offered products. Through cooperation, the group will have a united range of products, which will allow it to gain new sales markets and expand the base of regular customers. Knowledge about products will be available to many people and thanks to this, we also have a chance to gain new customers. It is also a great motivation to take various promotional measures and participate local and regional events. Together, as a group, we will appear in the network, which has become one central shopping place for potential customers, especially now in the current pandemic situation. this will allow our manufactured products be available throughout the country. It offers new opportunities for both sale and purchase, such as shopping anywhere and anytime. All these factors will contribute to the growth of interest in our products and the development of not only our business, but also our personal development.

supply chain, marketing and consumption