Details of the project EPI

Developing innovative sales models for agricultural products based on agricultural producers from Podlasie

15-12-2021 do 15-12-2021

327 671,20

EFRROW; national public funds; own funds

https://www.projekt-piwniczkapodlaska.pl/

The purpose of the operation carried out by the operating group is to create a short supply chain through the use of innovative sales and marketing models based on both traditional and modern (e-commerce) activities, which will translate into expanding the group of recipients and eliminating intermediaries. The aim is also to expand the offer of local products by introducing new products to the market, which will be jointly promoted and distributed. Cooperation in the above-mentioned scope will allow to reduce the costs of promotion and distribution of individual members of the group, which will significantly increase their competitiveness on the market and increase sales.

The main benefit for customers will be the ability to order high-quality local products from Podlasie in one place and the ability to pick up at one of the three distribution points or home delivery. For the members of the operating group - local producers, the main benefit will be the joint promotion, sale and distribution of their products, which will translate into cost reduction, increased availability and recognition of their products, and thus increased sales.

supply chain, marketing and consumption