As a result of the operation, consumers will receive products of higher quality than those previously offered. By shortening the supply chain, cereals, vegetables, fruits and flowers will be able to be harvested at full maturity, increasing their health-promoting properties, unlike those offered in supermarkets. Due to the complicated logistics of retail chains, the fruit must be harvested much earlier than its physiological period of full maturity. By using the group's recognizable logo, consumers will have accurate information about the manufacturer and standards. In the future, this may enable promotional campaigns, e.g. self-collection.
