The performed operation was created with the substantive support
and involvement of Mr. Mariusz Porębski from the Świętokrzyskie Agricultural Advisory Center in Modliszewice.
The farms that are part of the operational group are located in the Lipski poviat/district, in southern Mazovia, where there are no significant farmers\'
associations at the moment, which translate into an increase in their sales opportunities. In the region, activities supporting the sale of agricultural
products within short supply chains, which include a limited number of economic entities involved in it, are implemented to a marginal extent. There are
no initiatives supporting local economic development. There is a great need to implement solutions that will strengthen geographic and social ties
between food producers and consumers. Meanwhile, the subregion has a significant production potential and fruit-growing traditions, which is worth and
should be used. The information and communication activities planned as part of the operation are based on the promotion strategy of, respectively: the
offered products, short supply chains and related consumer benefits as well as the slogan: \"what\'s good, you will find close\", inscribed in the logo of the
POLA SMAKU group (the so-called \"claim\"). It will also have numerous references on the website and on social media.
