The project goal is to create a system for marketing, sales and distribution of products directly from farmers under the working title: Products from Malopolska, making use of an internet platform, adapted to mobile devices and to the needs, circumstances and potential for production and sales of the farmers participating in the group, as well as their current and future customers. A logistics centre is to be established also as part of the system. The planned result is: (1) introducing joint selling of 58 products; (2) engaging 35 farmers and 3000 consumers in the sales system; (3) 6 collection points and a mobile one. The internet platform is to (1) enable individual and joint marketing of the individual offer of each participating farmer, providing customers with an opportunity to order and pay for a basket of selected products, (2) managing logistics, storage and distribution, as well as the fixed and mobile collection points.
