Details of the project EPI

Shortening the supply chain by increasing distribution possibilities thanks to new points of sales, acceleration of delivery while improving product quality

04-11-2021 do 03-11-2022

328 687,61

EFRROW; national public funds

www.lubuskiewinaregionalne.pl

The purpose of the operation carried out by the operational group is to shorten the supply chain by eliminating intermediaries, and as a result, to expand the sales market and increasing its competitiveness. One of the goals will be to develop three direct sales models: sales on premises of the manufacture, direct deliveries to the customer and online sales. The above-mentioned sales models will: • shorten the delivery time, • increase the quality of the products offered and storage possibilities, improve the quality of consumer service.

Main benefits: 1. Start direct sale by removing intermediaries from the whole process 2. Implement fast and efficient orders. 3. Improve the quality of offered products. 4. Increase the competitiveness of products made by the members of the group on the market. As of today, the group does not have the possibility of direct sales in the assumed form. The Group will carry out the operation through: 1. Launching new direct distribution points. 2. Creating a website and a mobile application for customer service that will increase the area of activity of the consortium. 3. Investing in transport fleet – to increase faster and efficient delivery 4. Modernisation of production and storage facilities, that will increase the quality of wines produced. This will also allow to storage the vine goods such as wine, grape juice and vine cuttings for longer. Equally allows members of the group to extend the time of offered products instead of quick sale at lower prices via wholesalers and chain stores.

supply chain, marketing and consumption