Details of the project EPI

Kraina Krajny - cooperation of agricultural producers from the Kujawsko-Pomorskie and Wielkopolskie voivodeships within short food supply chains

27-10-2021 do 31-10-2022

325 000,00

EFRROW; national public funds

www.krainakrajna.pl

As a result of the implementation of the operation, the operational group called ,,Kraina Krajny'' will create various channels of communication with the consumer and forms of sales that will enable direct sales from agricultural producers belonging to the group to end consumers. It also allows for the creation of a completely new sales channel through an online store. As part of the activities, it was also planned to purchase a delivery vehicle, a cherry sorting machine, a telephone, a computer with software and a potato sorter. external branding, under which various types of tools creating a common brand will be created. The expected result of these activities is to increase the competitiveness of the offer of farmers belonging to the group and thus increase the market range of their products and a significant increase in the volume of production and sale in all farms.

As a result of the establishment of an integrated production, distribution and sale of food within the operational group, potential consumers will have the opportunity to purchase the offered products directly from farmers, bypassing intermediaries and distributors, receiving, in line with the current trends and market expectations, fresh, higher-quality goods with increased health and health benefits. at favorable prices, while having direct contact with the producer. This is in line with the current trends in the food market, which include: health, comfort and shopping pleasure.

supply chain, marketing and consumption