Over the target period, the consortium plans to supply 500 consumers and expand its range to include raspberry honey, apple cider vinegar and potatoes. Raspberry honey and apple cider vinegar are innovative products within the activities of the members of the operational group. As part of the measure, the group intends to use the experience of the leader and the funding to enable the other members of the group to reach a wider range of consumers with their products. Using the funds from the RDP, additional equipment and the necessary means of production will be purchased. An online shop and a common brand for the operational group will also be created. These activities will enable an increase in the scale of production and the introduction of new, innovative products currently sought after on the market by consumers. Thanks to the funding, investments will be made in Internet sales and in the marketing of the operational group. This will allow consortium members to start distributing products via distribution channels which have not been used so far, such as Internet sales or sales at fairs and markets, also outside the borders of the Małopolskie Voivodeship.
