Currently, in the food market, consumers are looking for food products with functional characteristics. Taking into account the trends of healthy eating, as well as the variety of products, it seems advisable to develop technologies and produce food dedicated to a specific group of consumers. These trends include personalized curd cheeses, enriched with selected lactic acid bacteria with scientifically documented (numerous national and foreign scientific reports) pro-health values, in particular those responsible for strengthening and stimulating the human immune system. products containing lactic acid bacteria with potential pro-health values are very enjoyable. Commercially available dairy products vary slightly in terms of the presence of strains of these bacteria. Mostly they contain several of the same species from the American collection. Therefore, the intestinal microbiota of Polish consumers is becoming increasingly poor, which may lead to many civilization diseases such as: colorectal cancer, inflammatory bowel disease, Crohn's disease, irritable bowel syndrome, obesity and diabetes. Therefore, it is very important from the point of view of the consumer's health to introduce products that strengthen the immune system and counteract behaviors. The elderly are a special group of consumers at risk of health dysfunctions. Therefore, creating personalized food intended for seniors is absolutely justified. Appropriate marketing campaigns, promotion at fairs, competitions, tasting in nursing homes and retirement homes will increase the market potential of the result of the operation to be implemented under the project.
