The aim of the operation is to create a short supply chain and online sales of agricultural products offered by members of the Por Familia operating group. The group includes farmers, producers of high-quality food and a leader who will organize all online sales. Such a division of roles guarantees the highest economic efficiency of the project. Farmers will get a better price for the products they offer and customers will get access to fresh, high-quality food.
The funds from the project will be invested in the implementation of operations aimed at creating a sales platform and improving the quality of the offered products by farmers, for whom the previous analysis showed such a necessity. The leader will comprehensively deal with the sale of products, starting from their transport from the manufacturer, collecting orders, packaging and delivering the order to the customer. Additionally, as part of sales support, it will conduct marketing campaigns to make customers aware of where th