The aim of the operation is to increase the profitability of farmers belonging to the operating group, through appropriate preparation to sell products produced on farms directly to final recipients and the development and launch of tailored distribution channels, including digital ones. The group wants to base its sales information on locality, quality and actions towards environmental sustainability, as well as showing the composition of all products as well as the methods and techniques of their production. The Group plans to sell products to recipients in the Mazowieckie voivodship, via courier services dedicated to food products, but also deliveries to local recipients in the Mazowieckie voivodship and neighboring voivodships using its own means of transport. Part of the assortment will be available only seasonally, due to, for example, the fruit harvest period, but at the same time the group offers a very diversified assortment, which will allow recipients to choose many interest