The operation, carried out by the operating group Konsorcjum Specjały znad Obry, has resulted in a shorter supply chain by eliminating intermediaries.
The operation developed 3 direct sales models consisting of:
1. direct delivery to the customer;
2. internet sales;
3. sales in a stationary shop.
As part of the funding awarded, the following in-kind work was carried out: the roof of the building in which lentils will be stored was modernised; the residential building was extended to include a kitchen (with furniture) in which vegetable and fruit preserves will be produced; a passenger car (with third party and AC insurance) was purchased and used for transporting people and products to sales locations and for running the day-to-day affairs of the consortium; a website was launched with an online shop; a cold shop was purchased and installed for storing blueberries; a pan for making plum products was purchased; a smokehouse and drying room with a cooking cooker were constructed; shelving was purchased (equipment for the stationary shop). In addition, costs were incurred for ongoing expenses such as: accounting and financial support and project coordination; administration and positioning of the online shop; marketing support; comprehensive implementation of the project's data protection system.
Ultimately, the group will eliminate intermediaries and introduce joint sales, efficient and quick execution of orders, improve the quality of the products offered, and increase the competitiveness of entities belonging to the operating group. The Group carries out operations through new sales models consisting in: running an online store, a brick-and-mortar store and direct sales at stalls and markets. These models make it possible to reach the customer without intermediaries, which translates into the quality of products and their final price. In addition, the possibility of using a common online store and sales in various places in the province. Lubuskie and Wielkopolskie voivodships allow you to reach a larger group of buyers with your own products at lower selling costs (e.g. one of the consortium members distributes the products of all consortium members at the market). The completed material scope enables production on a larger scale with higher quality.
