By being transparent about its activities, i.e. breeding/production methods, breeding/production sites (active participation in social media, reliable product labelling/information), the wEwsi Operating Group will promote family-run, traditional farms offering organic or regional food - and thus consolidate valuable eating patterns, which is very important in maintaining good health. By supplying local markets, it will contribute to reducing food waste, while good agricultural practices will have a positive effect on the environment as a method of opposing environmentally predatory farming methods. At the distribution stage, the group will demonstrate its care for the environment by supplying products to local markets - shorter routes, cleaner air, logistical optimisation with financial benefits for farmers and producers. Small, frequent and cyclical deliveries are an assurance of the high quality of the products offered and a guarantee of food safety. Opportunities for direct interaction between the end consumer and the farmer/producer, also means greater opportunities for waste control, in terms of reusing product packaging - such as jars, glass bottles etc., which, with repeat deliveries and regular customers, will return to the producer. (The 3Rs principle reduce, reuse, recycle) The products of the Operational Group, delivered in short delivery cycles, meeting the standards of organic farming, low processing is to favour environmental protection and therefore a positive influence on sustainability. It should be noted that the wEwsi group is made up only of organic farms or small family-run so-called traditional farms, as well as being a member of the Culinary Heritage Network, which aims to promote food from the region and to connect consumers with its suppliers.
