Details of the project EPI

Creation of a short supply chain

11-10-2021 do 11-10-2022

387 078,00

EFRROW; national public funds; own funds

www.malinlove.com

The operation is to purchase and to make use of special machine devices to increase quality of producted merchendise and to improve production. The devices to be bought would be an electric pallet jack, which will speed up time of product transport between cooling chamber and packing facility. The secound device is an automatuc line to weigh, label, put on the lids and arrange last quality check on product before sending to marketplace. Those machines will have direct impact on improving quality of offered fruits and vegetables thanks to shortening their time outise of the cooling chamber which enlongers product's shelf life significantly. The automatic weighing line has much higher capacity comparing to manual preparing of the product and gives certainty that every tranch of the product is repeatable in terms of weight and premium quality. Moreover, while using the "Malinlove" group logo, we create possibility of introducing a brand, which can be connected in the future

As a result of operation, consumers will get products of higher quality than offered earlier. Through shortening of supply chain, fruits and vegetables could be picked at their full maturity time, increasing their health-promoting properties. unlike those offered in supermarkets. Due to the long, complicated ligistics in retail chains, fruits has to be picked much earlier then the time of their full physiological maturity. Another thing is using recognizable group logo, consumers will have specific information, who produced their fruit/vegetables and what standards it meets. In the future, It may help to run some promotional campaign, for instance possibility to come to the plantations along with family and friends and pick by self as a activity.

plant cultivation and horticulture