The innovative product of this project will be obtaining a healthy chick not infected in the hatching process and with an increased level of welfare, and thus more resistant to diseases compared to the chicks currently available on the market. The hatching of chicks in an innovative, the only hatching facility in Poland with a technological line that allows for washing eggs with preliminary disinfection and detection of light pestles and their immediate elimination, double automatic control with a heartbeat detector and parallel generic segregation of eggs not useful on the 15th and 25th day will contribute to this. incubation, automatic, immediate, selective waste disposal in the non-contact VACUM system to closed waste containers, located outside the production area, preventing potential contamination of remaining eggs with proper embryo development, and semi-automatic selection of ducklings with automatic counting and a module for packing chicks into transport containers, eliminating the stress of the chicks with manual and long-term use of this process. In addition, the entire technological process of the hatch in terms of control stages and detection of wholesome eggs as well as elimination and selection of waste type computer with data acquisition and processing at all individual stages of the hatching process. These elements will significantly increase the welfare of developing embryos and hatched chicks by better adapting the conditions to their individual needs. Chicks will have better health thanks to computerized regulation of environmental conditions: temperature, humidity and carbon dioxide content, and removal of damaged eggs and dead embryos, a potential source of pathogens. It will prevent horizontal egg infections and reduce wound infections in the navel area - the main reason for administering antibiotics from the first day of life of birds. Healthier, more resistant and well-bred ducklings can then be reared without antibiotics and will be a sought-after and willingly purchased product. The planned marketing strategy will be based on presenting the competitive advantages of a significantly improved product, supported by statistical data, and will be addressed to duck breeders in the country, but also to foreign recipients. A healthy chick free from specific microorganisms with a high level of immunity as well as health quality and increased level of welfare, guaranteeing good health in the further stage of breeding and thus reducing or completely eliminating the use of antibiotics will be the motto of the planned strategy. It fits in with the assumptions of the EU policy and the Resolution of the European Parliament of October 25, 2018. The marketing strategy will include broad and publicly available information and advertising activities on the Internet and the abandonment of advertising leaflets and banners, as well as face-to-face meetings in the form of conferences aimed at educating consumers and breeders on animal welfare issues and reducing the use of antibiotics, as well as advertising in trade magazines. The marketing strategy will correspond to European and global trends in the food market. The following issues will also be raised in the marketing strategy:
- domestic product,
- chicks sold (as an extended product) - includes, in addition to the core product: quality, brand, quality system, warranty, health guarantee, delivery, and livestock service.
