The direct addressee of the measures implemented under the operation is the 'Smak-Górno' meat processing plant. It is planned that the development of significantly improved technologies will make it possible to extend the shelf life by at least 30% for a minimum of seven pork products - and what is very important, while retaining their nutritional, pro-health and processing-utility properties. The best and most effective technology selected by the operational group, which meets the organisational and economic selection criteria, will be tested under industrial conditions. Verification of the technologies developed in laboratory conditions and obtaining positive results of pilot implementation of these technologies in the conditions of a meat plant will provide strong motivation to implement such technology in the plant on the way to gaining a competitive advantage in the meat market. This may create the possibility of implementing the developed technologies by meat plants in our country and increase the competitiveness of Polish products on the domestic market and also abroad.
The addressees of the anticipated results of the operation are the recipients of the products, including their consumers. Development of technologies enabling extension of the shelf life of pork products (by approx. 30%) will affect more effective storage and distribution management in economic units and storage and consumption at consumers. Extending the shelf life of products will contribute to reducing losses in the pork food chain. An additional effect will be a more efficient supply system, with consequent savings in the consumption of raw materials and a reduction in the cost of production, storage and supply of products.
The operation additionally plans to develop and implement a significantly improved method of organisation - process management of the entire sphere of activity of the plant, more effective (than the traditional one) in a company applying a number of complex technological processes in the production process with the use of modern technologies. In addition, the marketing method will be improved, which fits in with the tasks of the operation and will support the process of planned research of improved products among a group of customers and consumers. The measures for the improvement (enhancement) of organisational and marketing methods have been taken in view of the fact that in business practice there is a high degree of interconnection and interpenetration of issues concerning the effective use of technology with the organisational system and the effective use of innovative products with promotion and marketing methods.
The subject of the operation relates to an innovation hitherto not applied in Poland, as the end result of this operation, which is the extension of the shelf life of raw pork and its products, will be achieved as a result of the synergistic effect of the application of several preservation techniques which have not been applied in our country so far. Some of these preservation techniques have already been used in Poland, but it was the application of usually single methods. Research under the operation will be an important element, in the scientific and research and development work being carried out in our country, aimed at developing ever better and more effective methods and technologies for the preservation of pork meat.
