The implementation of the project will result in the following benefits:
I. The creation of a new technology to market agricultural products. It will be a web-based service that allows ordering the cultivation of agricultural products directly from the farmer in a specific, dedicated area of the farm field.
1) Farmers will gain a new tool (method) for selling agricultural products.
2) Consumers will get a new web portal that will create new opportunities to source agricultural products from a reliable source.
II. New methods of organisation for the marketing of agricultural products.
1) Farmers - the possibility of selling products through an online service will involve a change in the way vegetables and fruit are grown, but will result in an increase in farm profitability. Contract sales will guarantee the farmer a profit irrespective of the yield in a given year. Thus, the farmer will partly reduce the risk of crop failure caused, for example, by unfavourable weather.
2) Consumers - will be involved (directly or indirectly) in the production process of agricultural products. Consumers will have an influence on, among other things, the place and method of cultivation (traditional or organic).
III. New marketing methods for the marketing of agricultural products.
1) Farmers will be given a new opportunity to market their agricultural products and, in particular, will be able to provide the additional service of cultivating a plot chosen by the consumer for an appropriate remuneration.
2) Consumers will have the opportunity to 'own' a piece of farmland for their own consumption. This approach is a complete novelty in the area of agricultural sales. The online service will also enable consumers to take advantage of additional services such as storage or processing of agricultural products.
