Details of the project EPI

Innovative model of cooperation between agricultural producers within short supply chains. The project will test various ways of distributing/models of selling agricultural products from farmers in th

18-12-2019 do 28-02-2022

1 006 270,64

EFRROW; national public funds

www.wiejskae-skrzynka.pl

The aim of the project is to select the most advantageous way of distributing agricultural products within short supply chains, supplied from farmers in the Kujawsko-Pomorskie Voivodeship, by testing 3 food sales models. The project involves implementing innovative models for selling food produced by farmers and small businesses: 1. a farm shop where the farmer will promote and sell his/her products, 2. a sales platform - an online tool will be designed according to the needs of customers and producers, it will enable the purchase of goods from any farmer with a profile on the platform, 3. purchasing groups - this model consists in organising a group of customers who will regularly order goods from agricultural producers and will place a joint order. The indicated models will be tested in order for the consortium members participating in the project to be able to select the most advantageous model for themselves, taking into account their specific production conditions. Identifying th

The main benefits of the rural e-box project are that consumers will be able to buy high-quality food straight from the producer, while the farmer-producer will receive a decent payment for his or her work. This will contribute to improving the economic situation of farms. Thanks to the implementation of the rural e-box project, consumer awareness of Polish products produced by farmers and small local producers will also increase.

An improved innovative method of organisation was developed by bringing the producer closer to the consumer (and eliminating intermediaries). The most advantageous way of distributing agricultural products within short supply chains supplied from farmers in the Kujawsko-Pomorskie voivodship was selected by testing 3 models of food sales. An improved innovative method for marketing and local markets was developed. A state-of-the-art online platform was created to sell agricultural products and carry out marketing activities. An improved marketing method was also applied which is based on direct contact with customers and building its awareness and brand recognition by, among others: the development of a common logo, the organisation of meetings with customers at farmers' premises, fair events and meetings with nutritionists. An internal quality assurance system has also been developed, which has had an impact on building trust in both the farmers and the food produced by them.

supply chain, marketing and consumption