As a result of the operation, consumers will receive products of higher quality than previously offered. By shortening the supply chain, the fruit will be able to be harveted at full harvest maturity, oncreasing their health-promoting and taste properties, unlike those offered in wholesale strucures. Due to the complex and extended logistics of whole sale chains, fruit must be picked there much earlier than their physiological harvesting period. By using the group\\\'s recognizable logo, consumers will have accurate information about the manufacturer and standards. In the future, this may enable promotional campagaigns, e.g. self-harvest of fruit.
